Introducing the Revival of Red Market Brand: A Tribute to Indigenous Collaboration
Pioneering a cultural and economic resurgence, Cannabis entrepreneurs Isadore Day, representing the Ojibway tribe from Serpent River First Nation, and Thomas Lahache, a member of the Mohawk from the Kahnawake Nation, have united forces to breathe new life into Red Market Brand. Beyond the mere revitalization of a brand, this partnership seeks to honor and uphold the ancient Dish with One Spoon treaty—an enduring pact of coexistence and economic collaboration recognized in the Great Peace of Montreal Treaty dating back to August 1701.
Motivated by a shared concern over the underrepresentation of Indigenous cannabis advocates in Canada’s mainstream cannabis market since the implementation of the Cannabis Act in 2019, both entrepreneurs advocate for a legislative shift. Their vision is to ensure the full acknowledgment and active participation of Indigenous nations in Canada’s flourishing cannabis industry.
The collaboration between Red Market Brand and Lahache’s company, 907 Canada Inc., is underpinned by the time-honored principles of the Dish with One Spoon treaty. This strategic partnership is not only poised to amplify Indigenous involvement in the cannabis sector but also aims to rectify existing disparities that have persisted for far too long.
Embedded in the essence of their alliance are the foundational values of the Dish with One Spoon treaty—an ancestral accord between the Ojibway and Mohawk tribes, pre-dating settler contact. The treaty underscores the peaceful sharing of land and resources, emphasizing the crucial role of maintaining peace for the harmonious coexistence of these two distinct nations and their peoples.
For further details, please reach out to:
Interim CEO, Thomas Lahache
Phone: 514.577.3245
Email: thomaslahache@thereserves.co
Red Market is committed to acknowledging and respecting its roots by allocating a portion of profits to foster sustainable health and wealth within First Nation communities. Discover more about the renaissance of Red Market Brand at Kana Leaf Cannabis: www.kakanleaf.ca.
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